Phase 2 Presentation

Virtual reality and Immersive Media

with Multimer

The Associated Press (AP) is an American multinational nonprofit news agency headquartered in New York City that operates as a cooperative, unincorporated association. Francesco Marconi, a strategy manager for the AP, and Taylor Nakagawa, an emerging media fellow at the AP conducted a scientific study on Virtual Reality user engagement to measure how this medium affects it’s state of mind and the impact of immersive storytelling from cognitive perspective.

AP collaborated with Multimer, a New York City-based company and an incubator of MIT Media Lab. Multimer has developed mobile biosensors that measures a person’s engagement and brain activity when consuming immersive media content.

This paper and a subsequent data visualization, will try to focus on this issue by envisioning the relevant and available information in a way that is meaningful to the problem presented above

Phase 2 Paper – Virtual reality and Immersive Media

Phase 2 Paper Presentation Deck

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